Google AD Audits
Digitally Connected offers ad auditing. We understand advertising is one of the most important things you do as a business owner. With all the technical pieces involved, and then making sure the right strategies are in place, a second set of eyes are vital.
We audit both Facebook Ads and Google Ads.
Technical Setup
Before running ads, there are some technical pieces that should be in place. We confirm the following are set up and working:
- Google Analytics
- Facebook Pixel
- Google Re-marketing Tag
- Domain Verification
What The Audit Checks
Our audits take a close look at your existing campaigns and ads to evaluate their performance.
An audit will help you spot issues to fix, identify areas for improvement, and give you a clear overall picture of how well your Ads are doing.
Performing ad audits should be a routine part of your paid marketing strategy. Changes are happening every day on both Google and Facebook and what was working before may not be working now. No matter how successful your ads were when you first launched them, there are bound to be new developments that call for further optimization.
Another important aspect of ad auditing is to confirm the targeting and/or keywords align with your strategy. We also check negative keywords are being used effectively and checking overall quality score for any issues.
Regularly reviewing your campaigns, ad groups and ads is the best way to make sure you’re always getting the most out of your budget.
